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Understanding the Price Tiers

More than just a symbol:
$ | $$ | $$$ quickly identifies a tire's quality and where it sits within an entire sizes price range.
...And will save you MONEY!
Understanding the Tire Sniffer's Price Tiers

The Price Tiers and Tire Sniffer Letter Grades work together to provide users with an instantaneous snapshot of a tire's price and quality placement among it's peers -

...With the added bonus of sniffing out spectacular deals!



We group tires within 1 of 3 price tiers.

  • $ Low Cost - economy
  • $$ Mid Cost - middle-of-the-road
  • $$$ High Cost - premium

The Price Tiers are unique to Tire Sniffer in that they: 

  1. Define the market (organizing a tire group within a tire size) and at the same time - 
  2. Let you know where tires sit within a tire sizes price range.


Key Point:

Each tire size has it’s own market. A tire’s price tier may change from one size to the next.

  • Think of the Price Tiers as Grade Levels (1st grade, 2nd grade etc)
  • Price tiers in a size 205/45R17 represent a different price market range than price tiers in a size 225/40R18 or 295/40R20 etc.
  • I.E - the Michelin Pilot Super Sport in one size may have a different Price Tier than that same tire in other different sizes.


Example of the tire details module from a 225/45R17's size search results page.

Example of the tire details module from a 225/45R17's size search results page.


Tire size used for examples below: click to view >>  225/45R17


Determining if a tire is low / mid / premium:

Consumers usually ask if a tire is cheap, expensive or somewhere in between.  "Is $125.00 per tire low, mid or high cost for a 225/45R17 ?"

If you filtered by price tier or sorted by lowest price, you'll quickly see:

  1. $125 is priced in the mid-range of the market
  2. That lower & higher cost products exist.

So if a shop were to say that $125 is a premium product, you'd know they'd be misinforming you.


Sniffing out amazing deals (with both price tier & letter grade):  (check out what the letter grades mean, here.)

Let's consider this:  Looking at the same 225/45R17 size where tires range from $59 - $325 for the all-season tire genre.

$ = 59 - 100
$$ = 95 - 165
$$$ = 159 - 325

You were quoted $150 for a B+ rated all-season tire that should cost somewhere around $200.

Based on the 225/45R17's price range you'd see $150 per tire as an AMAZING deal.  You'd see that for $150 you'd normally be purchasing a mid-grade tire product.  You'd also be saying to yourself - "I'll take that set of premium grade tires for a mid-grade price, SCORE!!!"



Without the Price Tiers - There would be no way to answer those rather fundamental consumer questions, or many others for that matter.  An ambiguous tire price found at a shop or online would have no quantifiable meaning other than what you decide to think it means according to the tire budget you though appropriate for what you're shopping for.

  • Be sure to breeze through the Letter Grade article.