Our proprietary 'Nationwide Average Retail Tire Pricing' feature is without a doubt the most powerful shopping tool a consumer could hope to get their hands on. Without it, consumers are literally shopping blind. They have no way of determining what is a competitive price, a total rip-off or anywhere in between. And until now, consumers did not have the luxury of price checking tires.
When we say "Taking the suck out of tire shopping", this is a HUGE part of that statement.
What is Nationwide Average Tire Pricing?
The Nationwide Average Tire Price reflects retail store competitive average pricing consumers pay per tire before taxes & install across the nation. Prices organically fluctuate as the real-world market changes. *Online tire prices are NOT applicable. Here's why.
It is designed to:
- Align & establish the consumer's budget.
- Overcome “Price shock”.
- Provide retailers with an instantly accessible, unbiased pricing tool to use alongside their customers, instilling trust and providing honest & fair pricing right from the start.
- Any tire priced within $10 above the average cost is considered a competitive price.
*This allowance is an industry standard when defining and providing “competitive pricing” to tire consumers.
- The allowance/standard enables the pricing of a tire to organically fluctuate both up and down depending on the market, ( the price a tire is truly sold for ).
- These prices are an average that consumers pay across the nation and because of this, tire pricing will vary. With that in mind, if you are analyzing a tire’s average price for a tire with low sales volume, the variance from the nationwide average price for that tire can be considerably larger.
- The Nationwide Avg. Pricing thwarts the beating down of the tire pricing market, NOT encourage it.
- It is crucial that our users & consumers understand that the goal is not meant to seek out prices under the average price.
Doing so is a good way to undermine your tire shopping goals.
Additional common variables that may lead to greater average price variances:
- Supply & Demand.
- Store Competition within an area.
SPECIAL NOTE: PRICE TIERS
Every tire falls within one of three price tiers: $ Budget | $$ Mid-Grade | $$$ Premium price tiers.
The price tiers are directly related to the price range of tires withing any given size (each size has its very own market). Some markets may have very large price ranges and others may have very small price ranges, it just depends on how competitive a particular size is.
That said, the price tiers allow consumers to very quickly determine a price range and establish their budget accordingly. Without them, there would be no way to do so. Shopping within the appropriate price tiers allows consumers to compare apples to apples and not apples to oranges.
Learn about the Tire Sniffer Price Tiers HERE.
Summing it up
This pricing metric is meant to be used as a tool to recognize what most, not all, people pay which is a nationwide average price. Gone are the days you need to aimlessly call stores to gather ambiguous tire prices. So whether you're looking for a budget tire, a cheaper tire with better mileage, the most expensive & highest rated tire, a better tire than your last set - etc etc, this allows you to find EXACTLY WHAT YOU NEED with respect to how much of your hard earned money you are able & willing to put towards your tire purchase.